Zoot Shoots

Introducing BombayMami

DhinDhinDha — from Bern to Bombay

This editorial by British photographer duo Denelle and Tom Ellis aka “amarriedcouple” is featuring bespoke artist BombayMami, a multilingual Swiss-Indian singer, songwriter, creative director, and designer known for her unique blend of Indian classical music with contemporary R&B and Pop. Her eclectic artistry reflects a deep connection to her roots while embracing modern sounds, resulting in a distinct musical style that resonates globally.

Photography Denelle and Tom Ellis

Talent BombayMami

Creative directors Denelle and Tom Ellis & BombayMami

Styling Jonni Boi
Assisted by Calum Addison Mac

Makeup Kanako

Hair María Pélo

Nails Zahara

Set design Kate Sutton

Interview by Lauren Cremer

London based artist BombayMami released her entrancing tune “DhinDhinDha”, earlier this year. This track’s fusion of Eastern and Western sounds creates an addictive mix, merging two-step pop rhythms with tabla-driven melodies and traditional Indian instruments like the sitar and bansuri flute. Featuring both English and Hindi lyrics, the song is a true earworm.

Her upcoming album “Peaceful Attitude” which will be released next year, is a heartfelt tribute to her evolution into BombayMami, symbolising her journey of personal growth. It reflects on her resilience in the face of romantic challenges and the transformative power of finding solace within a supportive community. Delving into her South Asian heritage and spirituality, the project explores themes of self-discovery and empowerment.

This photoshoot is about BombayMami´s Indian heritage and her Swiss upbringing as well, set into scene by British photography duo Denelle and Tom Ellis. Their personal work, by “amarriedcouple”, is a satirical view on a traditional marriage. Inspired by their own experiences, the duo creates snapshots of themselves in this fantasy world within their studio and on location. Together the couple explore the stereo-typical ideologies of gender performance, highlighting the tensions between the sexes both past and present as well as the spectacle and pressures of a marriage. “We made our first series “Just Married” in 2018.” they share with ZOOT. “We met on a train home from work one night and were married after six months.” Together they converted their live/work warehouse into Peanut Factory Studio, a daylight photography studio and production House in Hackney Wick, East London, and have shown their collaborative work in galleries and publications worldwide. They work exclusively in analogue processes; mainly medium format, Polaroid, and 8mm VHS videotape.

BombayMami approached us with her influences of Swiss Bollywood films from the 60s and we worked with our set designer Kate to make that world come to life in the studio. […] We are very focused on storytelling with our images, and love to collaborate with different artists to help tell their stories.[…] There are so many reasons we choose analog over digital, we love to take our time with each frame making sure we capture everything in camera as we prefer not to alter our images in post production.

— Denelle & Tom

BombayMami’s narrative navigates the balance between the attitude it has required to reclaim her autonomy and the feeling of peace in finding herself through cultural connection and self-love.

Lauren Cremer spoke for ZOOT with BombayMami’ about her work, diversity, self-expression and about empowering her audience to embrace their authentic selves through music.

KAROLINA RENATA BROWN “Midnight Masquerade” headpiece; AGRO STUDIO green velvet corset dress with chiffon drape.

ZOOT: Could you share some insights into your background for our readers?

BombayMami: I’m Swiss-Indian, with roots in both Switzerland and India. On my Indian side, I’m Bengali-Tamil—my family’s from Calcutta and Tamil Nadu—and on my Swiss side, my mother’s from Münsingen, near Bern. Growing up between these two worlds, I was constantly surrounded by a blend of cultures that shaped who I am today.
After high school, I wasn’t really sure what I wanted to do with my life. I worked at the foreign office for a bit, trying to follow my father’s dream of me becoming a diplomat. But everything changed when I visited, and then stayed in, LA. I was heartbroken for the first time, and in the midst of that, I found something unexpected: music. That’s when everything clicked. I realized I wanted to pursue music, to be music, and to chase the dream of becoming an artist.

I came back to Switzerland, but the music scene here felt tough to crack, so I moved to London to study music business at the University of West London (BIMM). That chapter of my life was crucial. In London, I performed everywhere I could, recorded in incredible studios—and also some little home studios. I spent almost all my time in the studio. In 2017, I started getting support from BBC Asian Network, which was a big deal for me. One of the highlights was opening for Lewis Capaldi at BBC Introducing at Glastonbury.

Then, in 2020, I was supposed to go on my first European tour, but of course, Covid changed everything. I ended up back in Switzerland after four years and started experimenting with making music in German and French, just for fun. To my surprise, the major labels in Germany started taking interest, and soon after, I found myself signing a deal with Warner for a German project under the name Tashan. But as time went on, I realized the German music scene wasn’t where I wanted to stay. I felt this strong pull back to my roots, and that’s when I entered what I call my BombayMami era—where I’m reconnecting with my heritage on a much deeper level.

A few years ago, I began studying Hindustani classical music, and more recently, I’ve started learning the tabla. This project is all about merging my cultural background with my art—honoring my roots while pushing the boundaries of what that means in a modern, global context. It’s an exciting new chapter, and I can’t wait to see where it leads. But we’ll get into that more soon, trust me!

ZOOT: You have trained in Hindustani classical vocal music, a North Indian tradition. Could you elaborate on how you intend to incorporate this training into your music and what personal significance this learning holds for you?

BombayMami: Indian classical music has always been a part of my life. Growing up, my father would often play it at home, and during our time living in India, we would frequently attend Indian classical concerts. This deep exposure made it almost inevitable that I would eventually start learning it myself. I do wish I had started earlier, as it’s an incredible training that offers profound musical nuances and a deeper understanding that truly enriches your approach to making music. In Switzerland, I was surrounded by diverse influences, from African and South American cultures to Swiss culture, while my Indian heritage was kept alive through my father and of course my family in India. Moving to London, with its large South Asian community, further fueled my desire to connect with my roots. Learning Indian classical music has been transformative, helping me evolve my sound by incorporating the Sitar, tabla, and sarod into my album and live performances. Singing and chanting together is not just artistic but also meditative and therapeutic, blending breath work, spirituality, and healing, an experience that really resonates in my sound and definitely has made my journey way more meaningful.

ZOOT: Given the current global political climate, staying optimistic can be challenging. What keeps you hopeful about the future?

BombayMami: Staying optimistic in the current global climate can be difficult, but what keeps me hopeful is seeing the resilience and creativity of people, especially younger generations. They are passionate, driven, and unafraid to demand change and take action. I’m also inspired by the power of art and community, these are spaces where people come together, share stories, and build empathy. Whenever I see communities supporting each other, using their voices for good, or expressing themselves through art and activism, it reminds me that despite the challenges, there is a shared desire for a better future. That shared hope fuels me and my work.

CLAUDIA PINK necklace; KAROLINA RENATA BROWN & BERIL OKTEM skirt.

ZOOT: Are there particular social, environmental, or political issues that resonate with you personally, and if so, would you be open to sharing your perspective or involvement with our readers?

BombayMami: As someone whose work is shaped by a mix of cultural experiences, I’m naturally drawn to issues of cultural inclusivity and preserving heritage—values that reflect my own journey as a Swiss-Indian artist. I’m passionate about supporting initiatives that promote cross-cultural dialogue and representation in the arts because I believe they play a key role in fostering understanding and unity. Sustainability is also something I care deeply about, especially in the fashion and music industries. With my brand, I aim to find a balance between honoring traditional craftsmanship and embracing eco-friendly practices, showing that it’s possible to respect our heritage while taking care of the planet.

I’m also committed to championing diversity and inclusivity, not just as an idea, but as something that reflects my own identity and experiences. Supporting LGBTQ+ rights is particularly close to my heart—not only because it’s something I believe in, but because my whole team is part of the LGBTQ+ community. That creates a truly inclusive space where creativity can thrive and grow.

SYBAN VELARDI-LAUFER headpiece; KYVELY body jewellery.

ZOOT/ Lauren Cremer: I had the pleasure of meeting you through our mutual friend Jonni Boi, a highly talented stylist. Could you share how the two of you connected and what allows you to collaborate so consistently and effectively? Perhaps some insights into your shared creative process?

BombayMami: Jonni is more than just a collaborator; he’s a true creative partner who understands the essence of what I want to bring to life. His upbringing and experiences in India give him a broad, intuitive understaning of the cultural details that shape our work. This makes our process so dynamic, I feel like his muse, lol I always wanted to be a muse for someone;-), embodying his interpretations and visions of India while adding my own twist. Our shared vision and mutual inspiration make us a strong team; he’s that partner that supports me and keeps our ideas flowing. The trust and bond we’ve built, means we push each other’s creativity to new heights, resulting in work that’s both personal and universal

ZOOT: With your album Peaceful Attitude set for release next year, what themes and inspirations can listeners expect to encounter in this project?

BombayMami: With Peaceful Attitude, listeners can expect an immersive journey that intertwines personal growth, cultural exploration, and empowerment. The album is deeply inspired by my own experiences as a mixed-race artist navigating different worlds—Switzerland and India. It reflects themes of self-discovery, resilience, and embracing one’s heritage. I draw on my recent connection with Indian classical music, which has elevated my sound with instruments like the sitar, tabla, and sarod, adding a rich, traditional layer to the project. The storytelling also leans into reflecting on the past and present, symbolized by songs like Grown, where I speak to my younger self about becoming a strong, confident woman. The overall vibe is bold yet introspective, with a touch of spiritual essence that invites listeners to feel both empowered and at peace.

ZOOT: Who would you consider your biggest style icons?

BombayMami: When it comes to style icons, I draw inspiration from a diverse range of figures. Cher is at the top of my list—I’m absolutely obsessed with her aesthetics! I also admire Indian fashion designers like Sabyasachi Mukherjee and actresses such as Rani Mukerji and Bipasha Basu, who embody elegance and creativity in their styles.

In terms of American influences, Aaliyah and Missy Elliott have been significant inspirations in my fashion journey, each bringing a unique blend of urban and glamorous aesthetics. I also appreciate Jennifer Lopez for her iconic looks that merge contemporary and traditional styles.

Growing up in a household where fashion is the business, with my parents’ brand, Shava Creation, focused on cashmere and silk, has deeply influenced my perspective. Being immersed in this environment, I’ve always been surrounded by fashion. Now, as I embark on my own fashion brand, SHAVA, I can see how my upbringing has shaped my identity in this industry. I can see how my upbringing has shaped my identity in this industry. My parents, Baba and Mama, are both fashionistas who have instilled in me a passion for style, making fashion a natural part of my life.

Each of these icons influences my personal style and reflects the fusion of cultural aesthetics that I embrace in my work.

UZUNKOPRO mustard/grey wool jersey asymmetric dress with heavy shoulder drapes, and matching wool scarf with grey piping.

ZOOT: You frequently share content related to your exercise and strength routines. What personal benefits do you derive from maintaining such a rigorous regimen?

BombayMami: Fitness is a core part of my routine that supports not just physical health but mental well-being and creativity. My workouts help me stay grounded, energize me, and build discipline, which I apply to my music and business endeavors. It’s also a form of self-care that helps manage stress and sharpen my focus, allowing me to bring my best to every performance and project.

CLAUDIA PINK dress made with silver, gold and bronze mirror perspex discs with a dipped hem.

ZOOT: This shoot was inspired by both your Swiss heritage and the aesthetic of classic Bollywood films from the 1970s. How significant is it for you to reflect your cultural heritage within your work?

BombayMami: Reflecting my cultural heritage within my work is profoundly significant. Drawing from my Swiss roots alongside the vibrant aesthetics of classic Bollywood from the 1970s allows me to honor both sides of my identity. Growing up in Bern, seeing Bollywood actors and film crews in my hometown was the most normal thing, a seamless blend of my Swiss and Indian experiences. Similarly, watching Bollywood movies in Delhi while surrounded by the stunning Swiss mountains felt equally natural. These rich cultural influences have given me a unique perspective, where incorporating them isn’t just about visual representation; it’s about storytelling and connecting with my audiences through layers of history and emotion. By merging these elements, I aim to create art that resonates with who I am and sparks a dialogue about embracing multifaceted identities.

ZOOT: Finally, what musicians or artists are you currently listening to, and who is inspiring you at the moment?

BombayMami: I’m currently inspired by a diverse range of artists that reflect my eclectic taste and musical journey. I love listening to Doja Cat for her innovative approach to blending genres and pushing boundaries. Kali Uchis captivates me with her unique sound and aesthetic, while Tanerelle brings a fresh perspective with her soulful vibes. Isaiah Falls and Naomi Sharon are also on my radar, delivering incredible talent and artistry. I’m a huge fan of Doechii, who infuses her work with fierce confidence and creativity. And of course, the legendary Missy Elliott and Aaliyah continue to inspire me with their impactful contributions to music and culture.

In addition to these contemporary artists, I’m also heavily influenced by classical Indian music and other South Asian artists, such as the powerful Nusrat Fateh Ali Khan and the mesmerizing Kaushiki Chakraborty. Their mastery and emotional depth inspire me to explore and incorporate traditional elements into my own sound. Each of these influences fuels my creativity and shapes my artistic vision.