ZOOT x IADE: Zeitgeist
This ia a collaboration between our team at ZOOT Magazine and the Creative Photography course run by Luis Santos at IADE University in Lisbon. ZOOT has always been about building creative bridges and forging a multicultural global community – all in support of freedom of expression, artistry and humanity. For this collaboration with 17 photography students from IADE University from the course “Licenciatura em Fotografia e Cultura Visual” , we asked them to delve into to the current ZEITGEIST. The world is changing rapidly, we are confronted with political uncertainties and new realities, as well as the massive impact of our consumption of fossil energy on climate and migration. We all live in the same world, and we only have this one world. Every war we fight, every government we elect, every fuel we burn affects us all as a community, as one world.
The students were divided into four groups, each of which was accompanied by an up-and-coming fashion stylist who had graduated from ETIC in Lisbon. Together with Professor Luis Santos and our team at ZOOT, they explored how they feel about the world around them and how they experience the current ZEITGEIST.
Our fashion editor Anderson Vescah supported the styling students in Lisbon, ZOOT founders Andrea and Thomas Probosch guided the class remotely throughout the production and photography process, and our beauty editor Antonia Rosa provided the make-up for the shoot.
Special thanks go to Joao Batalha of ghd Portugal for the hair and to the two modelling agencies that supported our casting, DA BANDA Portugal and Face Models.
We only have one world, so we wanted to know what it means to our four photo teams, how they deal with the growing uncertainty, what worries them most? Each group developed a concept and in one way or another played with the themes of the current zeitgeist – touching on themes such as resilience, resistance, the meaning of freedom and liberty, war and peace, climate change and its impact on our lives, strength and endurance, hope, courage and survival in these difficult political times.
In addition to this publication, the images from the project are exhibited at the PL´A ARTE art fair in Lisbon on 1st March 2025.
GAME OVER
The last breath, the last breath of air, the last life.
Life and nature struggling to exist, in a post-apocalyptic
context, the end of the game.
IADE Team
Creative direction Barbara Martons
Photography Barbara Martons, Carolina Castanheira,
Rosarinho Canha, Carminho Cunha
Styling Tatjana Jourdain
Hair João Batalha.ghd
Makeup Diksha
Assisted by Fernanda Ramirez
Supervised by Antonia Rosa
Model Carlota Santos from Face Models
Special thanks to Leonor Guitierres and Inês Ruivo
CINZA
The CINZA project is a graphic and playful interpretation of an increasingly mechanical and aggressive human presence, in which the visual impact is not only a motivational basis, but also a tool that fantastically projects the metallic massacre that fills our lives and communicates feelings of hysteria, displeasure and incapacity.
IADE Team
Photographer and lighting director Halex Marinho
Photographer and photography assistant Leonor Braz
Production and photography assistant Caprio Costa
Production and videographer Stephan Neto
Styling Marco Gomes assisted byInês Santos
HairJoão Batalha.ghd
Makeup Lara Horta supervised by Antonia Rosa
Model Ângelo Duarte from DA BANDA Portugal
BRUTALISTIC
To reflect how we feel about the situation in the world today,
we evoke fear and revolt through street punk and anarchism. We propose the
architectural elements of Brutalism, due to the ‘coldness’ it conveys
through geometric shapes.
IADE Team
Photographer and editor Raquel Rodrigues
Photographer and video editor Inês Santos
Video director Guilherme Palhares
Assistant Marta Praça
Styling Fábio Girão
Hair Anaïs Silva with ghd Portugal and Wella
Makeup Antonia Rosa
Model Mayu Mendes from DA BANDA Portugal
jewellery by KATHIA BUCHO; skirt stylist own.
FIBRA
For this work we used the concept of ‘calm in chaos’. Calm in Chaos
symbolises the ability to maintain serenity and peace even in a disorganised or even destructive environment. It is the power of emotional resilience and the ability to hold one’s head high in the face of adversity, suffering or uncertainty. The aim is to present images where the viewer can feel the beauty of ‘fragility’ as a metaphor for the resilience and inner strength where people continue to stand up and fight for their freedom and peace despite all the suffering. The result is a combination of fashion with a deep political and emotional message without losing its power, conveying a sense of balance and serenity in an almost devastated environment, highlighting the beauty of resilience and rebuilding.
Team IADE
Photographers
Beatriz Pina
Matilde Paraíso
Lara Marques
Francisco Pinto
Styling Jennifer Berlin
Hair João Batalha.ghd
Makeup Fernanda Ramirez
Assisted by Diksha
Supervised by Antonia Rosa
Model Priscila Coelho from Face Models
FASHION REFERENCES
CARLOTA MONIZ @carlotamoniiz
CATARINA AREIA @wwww.tac.co
GAëLLE PARIS @gaelle_paris I PR @companhiasolucoes
HELLABUV by DUARTE JORGE @hellabuv I PR @showpress.pressoffice
IVAN HUNGA GARCIA @ivanhungagarcia
KATHIA BUCHO JEWELLERY @kathiabuchojewellery
MANEL BAER @manel.baer
TATÁ ART JEWELRY @tata.jewelry.design
VALENTIM QUARESMA @valentimquaresma
To boot…
IADE University in Lisbon @iade_creatingcreators
www.iade.europeia.pt
Many thanks to our team from “GAME OVER” who send these blueprints in addition to their photo selection.
♦ The cyanotype method uses ammonium iron citrate, potassium ferrocyanide, and ultraviolet light to create a contact print. The result is a stable, to-scale ‘Prussian Blue’ copy called a blueprint.
