Zoot Shoots

Fashion chronicles: Pink Street 1/3

Val´s whirlwind extravaganza on a rose-tinted runaway

Pink Street, Rua Nova do Carvalho, in the Cais do Sodré neighbourhood in Lisbon was named one of the 12 most popular streets in Europe from the New York Times. It used to be the heart of Lisbon’s red light district and home to numerous brothels, seedy bars and and a place where sailors who disembarked in Lisbon loved to go. In 2011, however, the district was radically transformed and turned into the trendy neighbourhood with its bright pink-coloured pavement as the main attraction — we used this pink splendor for our very own runway.

Photography and film Thomas Probosch
Music Tony Corlett

Beauty Antónia Rosa with Clarins
Hair Paulo Vieira with Joico

Talent Val from We Are Models

Featured designers Diogo Mestre • Lidija Kolovrat and Constança Entrudo

Styling Pedro Trocades and Andrea Probosch
Assisted by Kelly Bernardo and Leticia Lima

Words Andrea Probosch

Special thanks to 262 Boutique Hotel and to the ModaLisboa backstage team.

During ModaLisboa à la carte in October 2023 we had the chance to photograph the mornings before the shows with different models, each of them wearing curated looks of three different fashion designers introducing their SS24 collection. We selected outfits from some of our favourite established Portuguese designers, as well as from “Sangue Novo” the up and coming new generation. It was a challenge to get the looks even before the shows or hunt them down directly after and secure the looks for the next morning. Special thanks to all the designers and PR´s involved. We met early each morning with our team and decided to photograph in an outdoor location close by the ModaLisboa venue, in and around Lisbon´s beloved Pink Street.

For Friday morning Pedro and I had selected a look from ZOOT´s long term friend Lidija Kolovrat, which we were able to collect from her busy atelier, we also had several pieces from ModaLisboa´s young blood finalist Diogo Mestre and a dress from Constança Entrudo, which unfortunately was not SS24 — but it fittet beautiful and at the end we were happy to have three looks, even before the shows started. Our model Val from WeAre Models was a force, she made me instantly think of a friendly summer thunderstorm. Her energy and her love for movement took us all by surprise, even more when we learned that she was only 16 and from Ukraine. I met Val outside of Paulo Vieira in Chiado, he was doing Val´s hair and build up those amazing curls and volume, before we walked down to ModaLisboa in Pátio da Galé to join our beauty editor Antonia Rosa backstage. She decided to only do a tiny golden layer over the eye area to enhance Val´s natural beauty. Thomas was already waiting for us in Pink street, camera ready to shoot, when we finally arrived.