PUMA AND FRANKLIN & MARSHALL ROMA LUX SNEAKERS

At the recent Bread & Butter trade fair in Berlin, sportslifestyle brand Puma announced its latest partnership with famous Italian clothing line Franklin & Marshall with the début of their limited edition sneaker for Spring/Summer 2012 based on the iconic ROMA LUX model from Puma.

First introduced in 1960 and later reissued as a tribute to the Italian capital’s football team, the ROMA LUX model has been a key piece in the Puma memoirs ever since.

The collaboration combines the style of the PUMA ROMA LUX with the renowned spirit of the Franklin & Marshall brand. The sneakers come in 3 different colours, all derived from the classic colours of the Franklin & Marshall American “college-life” inspired style.

The F&M Puma Roma Lux limited edition collection of only 800 pairs will be on sale in major European capitals from March 2012.

By Lucy Mclean