SWIZZ BEATZ MAKES PARTNERSHIP WITH REEBOK CLASSICS

The multi-talented creative Swizz Beatz, renowned for his success as a music producer and American hiphop rapper, is now using his creative passions for innovation, fashion, design, music and art to create a new ‘Kamikaze’ footwear collection in collaboration with classic brand, Reebok Classics.

In this unique partnership, Swizz Beatz will actively work with the brand on many levels, from the development of various brand initiatives to working directly with the products.

“The partnership between Reebok Classics and Swizz Beatz changes everything. To collaborate with someone with such huge talent and vision like Swizz Beatz will only increase the impact of the Reebok Classics. 2011 is really the start of something very special for this line” Todd Krinsky, Creative Director of the Reebok Classics line.

His first role for the brand will be as curator of the ‘Reestyle Collective‘. A group of artistic minds from across the world who will design and produce a wide range of creative products in the fields of music, dance, art and style – areas in which both Swizz Beatz and Reebok Classics are already well established.

By Lucy Mclean