HILFIGER DENIM STORE, LISBON

For Spring/Summer 2011 Tommy Hilfiger and Hilfiger Denim return to their roots with an iconic American preppy style, reinvented with a touch of the contemporary. Hilfiger Denim provides a collection inspired by the famous 80″s film “The Breakfast Club” following five young teenagers from different college “tribes” as they learn that they don’t need to define themselves by the stereotypes forced upon them… In this way, the new Hilfiger Denim collection portrays the style and attitude of this era in America, from rebel to prep and a Blue Collection celebrating vintage American clothing.

On the 7^th April 2011 Hilfiger Denim launched their new store located in the heart of Lisbon:

); inspirational music blogger Pedro Lima (www.stereobeatbox.com); Lisbon-based designer and illustrator, Armando; contemporary band of synth musicians, Fantasma; musical photographer, Vanda Noronha; Brazilian stylist and fashion illustrator, Joyce Doret.

“Lisbon is one of the most beautiful cities in Europe, I am very excited to be bringing a touch of New York cool to its historic centre”  Tommy Hilfiger

By Lucy Mclean