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H&M's FASHION AGAINST AIDS RAISES AWARENESS WITH UNISEX STYLE
In the 4th year of H&M”s Fashion Against Aids (FAA) initiative, the brand is introducing a new range Which was approximately half the amount of tables in play simultaneously at Borgata in Atlantic City, in which the same mixture of casino games free was compounded by an array of mid- and-stakes fixed limit games. of sporty clothing for summer that is completely unisex, seeing as the HIV/AIDS message is equally important to both men and women. The FAA work under the non-governmental organisation, Designers Against AIDS (DAA), and divide their money with other international projects such as YouthAids, which focuses on chronically affected areas in Russia and Haiti, the MTV Staying Alive Foundation and UNFPA (United Nations Population Fund). The campaign aims to both raise funds for these projects and to spread awareness of the disease and the importance of safe sex amongst youths.
Key pieces in the collection are oversized, assymetric slogan t-shirts and sports style zip-up jackets, alongside the parkers, jumpsuits and track pants, all of which are designed to be comfortable and adaptable. Items can be personalised with the ability to roll-up or zip off sleeves or accentuate the waistline to create a more feminine look for girls. Colours are natural with a variety of soft pastel shades that are suitable for all.
The collection is available in H&M stores from 28th April 2011 and 25% of all profits is donated to the HIV/AIDS projects across the globe.
By Lucy Mclean
