GARETH PUGH AT PITTI IMMAGINE#79, 2011

With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79. Showcasing his clothes via a unique fashion film, created with Ruth Hogben given the inspiration lay in the art, architecture, decoration and religious iconography of Florence. Projected onto the ceiling of a 14th century Florentine church, Pugh melded the grand traditions and art of this ancient city with his own hyper-modern fashion vision.

Credits

Direction: Ruth Hogben
Fashion: Gareth Pugh
Director of Photography: Simon Chaudoir

Models: Natasa Vojnovic at UNION, Jonathan Baker at D1 Models, Hannah Kidd, Sophie Apollonia, Oiaha Vesga Bujan, Manou Koreman, Andrew Macleman, Benjamin Jonsson, Michael Kelland, Jay Jackson
Styling: Katie Shillingford
Hair: Martin Cullen
Make-Up: Lisa Eldridge
Manicure: Teresa Smith
Assistant to Gareth Pugh: Lucy Marshall
Styling Assistance: Nell Kalongi
Hair Assistance: Anna Cafone, Daniel Martin, Roku
Make-Up Assistance: Jessie Richardson, Vanessa Guellar

Music Direction: Matthew Stone
Violinist: Sebastian Schlecht
Set Design: Simon Costin

Production: Anna Whiting
Production Manager: Camila Klich

Gaffer: Richard Oxley
Electricians: Paul Kemp, Rob Gavigan, Michael Hayes, George Worley
Kirby Wires Technicians: Andy Sutton, Simon Philips
Digital Technician: Nelson Olivier
Construction: Rafal Barton, Tom Clarke
Focus Puller: Charlie England
Grip: Daniel Essex

Runners: Lucie Tamborini, Julia Monsell, Harry Flinder
Lighting supplied by: Panalux
Camera: Arri Media
Location: Park Royal Studios, London

Event Production: La Mode En Images
Communications: Karla Otto

Special thanks to Pitti Immagine Special Events Team, Nicky Ellis
Angelskin and Dance Crepe fabrics provided by CHRISANNE