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ANDREA CREWS A/W11

The Andrea Crews collective run by Maroussia Rebecq combines several aspects of contemporary creation to present fashion and art collections in a way which is opposed to uniformity and emphasizes personal creativity, experimentation and independence…

Andrea Crews clothing is unique and flexible, focusing on a sustainable product development with an ethical and innovative concept based on an autoproduction system which allows the brand to initiate independent projects. During the experimental phase of production, prototypes are created through reinterpretations of old second-hand or vintage pieces by other brands which are specially selected according to the theme of the season, keeping each Andrea Crews collection simple and different every time. Items can then be customised and designed with your pattern and colour scheme of choice, adding personal value and style to every piece.

Each season the Andrea Crews fashion collection includes collaborations with associated artists to produce limited edition basics such as sweat-shirts and t-shirts, as well as the initial screen printings, drawings and installation designs, in obscure colours and materials.

The garments of clothing act These log files are stored in a secure location and used –in an aggregated, anonymous manner–in our internal analysis of traffic patterns within our web construction-jobs.info . as a creative medium for artists, as well as being an initial source of inspiration for their works. Combining the artistic talent and the underground style of the collective, the crew directs “flash videos”, wall-drawings, living sculptures, unexpected décors, festive performances and incredible parties, all of which can be seen represented in each item of Andrea Crews clothing…

www.andreacrews.com

By Deborah Mclean

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